Campus recruiting is the process of hiring students and recent graduates directly from colleges and universities. It enables organizations to scoop up the best and brightest students straight from campus, which is a surefire way to build entry-level talent pipelines.

Organizations typically focus on attracting students for internships, co-op positions and summer jobs, or new graduates for full-time entry-level positions. Depending on an organization’s industry niche or area of expertise, recruiters can find specific schools to target that are known for their academic excellence in these areas.

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